THE NORTHMERE

An Alpine Estate Identity

The Northmere is conceived as a private alpine estate - an architectural landmark defined by altitude, precision and enduring presence.

The identity system reflects permanence, ritual and controlled luxury across every touchpoint.

private ENGAGEMENT

Service is structured to remain seamless and unseen.
Every interaction is considered, never performative.

Arrival concluded. Architecture begins.

Arrival & Discretion

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Material choices prioritise weight, tactility and silence.
The suite experience is intentionally composed.

The Private Quarters

Evening Ritual

Warmth is introduced through light and reflection - never excess.

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Performance, considered.

Leisure is architectural.

Movement is framed, not staged.

The mark is designed to endure beyond season.

The palette is derived from altitude and oxidation.
Each tone reflects structure, exposure and permanence - not fashion.

MATERIAL & CHROMATIC SYSTEM

The Northmere is positioned as infrastructure, not resort.

Architecture precedes experience.
Material precedes decoration.
Service precedes spectacle.

The identity system formalises this hierarchy.

Applied with structural discipline and consistency, the mark becomes an institutional signal - not a brand asset.

The estate does not perform luxury.
It absorbs it.

Designed to endure beyond visibility.

Institutional Outcome

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ATELIER LUNE