OVERVIEW
Sorel is a contemporary European bar & dining concept based in Mayfair — defined by a refined, late-evening atmosphere and a focus on elevated, modern cuisine.
Positioned between a cocktail-led bar and an intimate dining experience, Sorel is designed for a slower, more considered pace — where lighting, materiality, and service work together to shape the environment.
The identity is built as a complete system, applied across every touchpoint to create a space that feels intentional, immersive, and immediately recognisable.
APPLICATION
The identity extends across key touchpoints — from menus and printed materials to uniforms and spatial environments.
Each application is designed to feel intentional and cohesive, allowing the brand to adapt across different moments while maintaining a clear and consistent presence.
LOGO & USEage
GUIDELINES
• Maintain subtle scale and spacing
• Integrate within materials, not overlaid
• Use high-quality surfaces and finishes
• Avoid unnecessary repetition
• Ensure strong contrast and legibility
• Do not use the logo as decoration
The Sorel mark is applied with control across materials, surfaces, and key brand moments.
It is used sparingly — allowing it to sit naturally within each composition without overpowering the experience.
COLOUR USAGE
The palette is applied across interiors, materials, and digital touchpoints to create a consistent visual foundation.
Deeper tones establish atmosphere, while gold accents are introduced selectively to highlight key moments and details.
design approach
The identity is built on precision, discipline, and consistency.
Rather than dominating the space, each element is integrated into it — ensuring the brand feels natural, considered, and embedded within the environment.
OUTCOME
Sorel is delivered as a complete identity system — where every detail is considered, controlled, and intentionally applied across the environment.
The result is a brand that holds its presence in every moment — balancing atmosphere, precision, and discipline to create something immediately recognisable.
