OVERVIEW
ICED Coffeehouse is a concept brand exploring café culture through visual identity, packaging and editorial campaign imagery.
Deep chocolate, cream and black establish the identity, while directional light and close framing bring attention to coffee, food and tactile materials. A distinctive wordmark connects the packaging, with imagery moving between intimate café moments, product portraits and abstract ingredient details.
FROM CAMPAIGN TO COFFEEHOUSE
The identity carries across takeaway cups, coffee bags, food packaging and café signage, creating a consistent presence from the first order to the coffeehouse interior.
Cream paper, brushed steel and dark timber give the brand a tangible character. Close-ups of espresso, ice and matcha introduce texture and colour, while softly lit interiors and human details create a more intimate atmosphere.
