FROM YOUR PRODUCT TO A COMPLETE VISUAL WORLD.

VISUAL IDENTITY PROCESS

Art-directed product and campaign imagery developed around your existing products and brand.

Whether you already know exactly what you're looking for or want Radelle to lead the creative direction, we'll establish the direction together before developing the complete collection.

PRODUCT · CAMPAIGN · BESPOKE

HOW IT WORKS

01 — SHARE YOUR VISION

Send over clear images of the products you'd like featured, your existing brand assets and any references or ideas you have in mind.

If you already know the exact look or feeling you're after, tell us. If you're unsure, that's completely fine — Radelle can take the creative lead and develop a direction around your brand.

02 — SCOPE & BOOK

We'll agree on the deliverables, timeframe and project fee. Once you're completely happy with everything and ready to move forward, you'll sign a simple project agreement and a 50% deposit will secure your project.

Once both are in place, creative work begins.

03 — DEVELOP THE DIRECTION

Once booked, we'll develop the visual direction for your project.

Depending on the scope, this may include a tailored mood board, creative references and a small selection of initial concepts to establish the overall look and feel.

04 — FEEDBACK & REFINE

You'll have the opportunity to review the initial direction and let us know what you're drawn to, what you'd like adjusted and anything you'd like to explore further.

We'll refine the direction before moving into the full collection.

05 — CREATE THE COLLECTION

Once the direction is approved, we'll create the remaining imagery included within your agreed scope, building a cohesive collection around the established visual world.

06 — FINAL DELIVERY

Once everything is complete and approved, the remaining 50% balance is due.

Your final high-resolution imagery will then be delivered digitally, ready to use across the agreed brand touchpoints.

You don't need to come to Radelle with a finished creative concept.

You can send us specific references, colours, environments, photography styles or campaigns you're drawn to. You can even point us towards an existing Radelle project you love.

Or, if you're unsure where to take the imagery, you can leave the creative direction to us.

We'll use your products, existing brand and intended use of the imagery to develop a direction that feels right for your brand.

GOOD TO KNOW.

FULLY REMOTE

Radelle is a fully remote creative studio. All communication, creative direction, feedback and delivery take place remotely.

Product imagery, logos, references and other existing brand assets are supplied digitally. In-person meetings, studio visits and photoshoots aren't part of our process.

YOUR PRODUCTS

The product references you provide form the basis of your imagery.

Clear and accurate photographs help us keep your product visually consistent and recognisable. If there are particular details that must remain unchanged, let us know before the project begins.

CREATIVE IMAGERY

Radelle specialises in creative, campaign and brand-led imagery.

Where an image needs to be an exact factual representation of a physical product — particularly primary ecommerce product photography — original photography should be used.

Our imagery is designed to build the visual world around your product rather than replace factual product photography.

WHERE IT CAN BE USED

Imagery can be created for websites, social media, advertising, launches, campaigns, posters, billboards and other brand touchpoints.

Radelle creates the visual assets for these platforms, but does not provide website design or development, social media management, traditional product photography or in-person photoshoots.

BEFORE BOOKING

We're always happy to discuss your ideas, requirements and references before you commit.

Bespoke mood boards, concepts and imagery created specifically for your brand begin once your project has been booked and the 50% deposit has been received.