BUILDING A BRAND THAT FEELS LIKE YOURS.
BRAND IDENTITY PROCESS
Distinctive visual identities developed around your brand, audience and direction.
Whether you're building something new or evolving an existing identity, we'll develop a cohesive visual world designed specifically around what your brand needs.
NEW BRANDS · REBRANDS · VISUAL IDENTITIES
HOW IT WORKS
01 — TELL US ABOUT YOUR BRAND
Tell us about your business, what you're looking to create or change, your audience and where you'd like to take the brand.
You're welcome to send over references or ideas you already have. If you're unsure of the visual direction, Radelle can take the creative lead.
02 — SCOPE & BOOK
We'll establish exactly what your brand needs and agree on the deliverables, timeframe and project fee.Once you're completely happy with everything and ready to move forward, you'll sign a simple project agreement and a 50% deposit will secure your project.
Once both are in place, creative work begins.
03 — CREATIVE DIRECTION
Once booked, we'll begin developing the visual world for your brand.
This can include mood boards, references, typography, colour and other visual inspiration to establish the overall direction before developing the identity itself.
04 — IDENTITY DEVELOPMENT
We'll develop the initial identity concepts around the agreed direction, bringing together the core elements of your new visual identity.
Depending on your scope, this can include your logo, logo variations, typography, colour palette and supporting visual elements.
05 — FEEDBACK & REFINEMENT
You'll have the opportunity to review the direction and provide feedback.
From there, we'll refine the chosen identity and develop any additional applications included within your project.
06 — FINAL DELIVERY
Once everything is complete and approved, the remaining 50% balance is due.
Your final brand files will then be prepared and delivered digitally.
No two brands need exactly the same thing.
Depending on your project, your identity can include:
Primary logo
Logo variations
Typography
Colour palette
Supporting graphic elements
Label design
Signage
Print collateral
Selected brand applications
Your exact deliverables will always be agreed before the project begins, so you know exactly what's included within your scope.
BUILT AROUND WHAT YOUR BRAND NEEDS.
Already know the kind of brand you want to create? Send us the references, ideas and visual worlds you're drawn to.
Not sure yet? That's completely fine.
Radelle can develop the creative direction around your brand, audience and positioning, giving you a clear visual starting point before the identity itself is developed.
YOUR VISION, OR OURS.
GOOD TO KNOW.
FULLY REMOTE
Radelle is a fully remote creative studio. All communication, creative direction, feedback and delivery take place remotely.
Product imagery, logos, references and other existing brand assets are supplied digitally. In-person meetings, studio visits and photoshoots aren't part of our process.
YOUR PRODUCTS
The product references you provide form the basis of your imagery.
Clear and accurate photographs help us keep your product visually consistent and recognisable. If there are particular details that must remain unchanged, let us know before the project begins.
CREATIVE IMAGERY
Radelle specialises in creative, campaign and brand-led imagery.
Where an image needs to be an exact factual representation of a physical product — particularly primary ecommerce product photography — original photography should be used.
Our imagery is designed to build the visual world around your product rather than replace factual product photography.
WHERE IT CAN BE USED
Imagery can be created for websites, social media, advertising, launches, campaigns, posters, billboards and other brand touchpoints.
Radelle creates the visual assets for these platforms, but does not provide website design or development, social media management, traditional product photography or in-person photoshoots.
BEFORE BOOKING
We're always happy to discuss your ideas, requirements and references before you commit.
Bespoke mood boards, concepts and imagery created specifically for your brand begin once your project has been booked and the 50% deposit has been received.